Resume

Miguel Feliz 

PDX

(347) 885 4186

miguelfeliz1030@gmail.com    

Summary/Career Objective  

Twenty-six year old passionate and results-driven retail professional with 8+ years of experience in brand activation, visual merchandising, and store management across global sneaker and sportswear brands. Proven ability to lead regional brand initiatives, manage 25+ retail accounts, and deliver immersive consumer experiences. With hands-on experience in product launches and pop-up retail, I’m now seeking an entry-level role in footwear development or product management where I can merge industry knowledge with creative innovation. 

Skills

• Vast sneaker knowledge

• Cash register operation

• Semi-proficient at Adobe Illustrator, Photoshop

• Team player mentality

• Native Spanish Speaker

• Merchandising knowledge

• Proficient Customer Service

• Adaptability

• Critical Thinking

Experience

Archrival/Adidas

Pacific Northwest (Vancouver, B.C, CA; Portland, OR; Seattle, WA)

Brand Specialist 03/2024 to 04/2025

• Launch Adidas Brand Specialist program in Canada, expanding international reach.

• Oversee retail operations across 25+ major stores, developing strategic partnerships with REI, Foot Locker, and Dick's Sporting Goods to drive market expansion.

• Generate and deliver weekly actionable retail insights to Adidas HQ, consisting of consumer behavior analysis which directly influenced product development and go-to-market strategies.
  

NYC/NJ 

Lifestyle Brand Specialist 08/2023 to 03/2024

• Engage consumers through events and activations, boosting brand visibility and awareness.

• Analyzed market trends and consumer behavior to optimize product placement, resulting in substantial sales growth across multiple store locations

• Partnered with marketing teams to create compelling in-store displays and experiences, strengthening brand presence and customer engagement

• Monitored inventory levels, maintained visual merchandising standards, and ensured consistent brand representation across all retail touchpoints

Under Armour

Flatiron, New York, NY 

Seasonal Sales Associate 01/2023 to 07/2023

• Engaged customers to boost product sales, enhancing brand visibility.

• Managed pop-up shop logistics, ensuring a premium customer experience.

• Promoted the new footwear model, the UA Slipspeed, increasing market awareness.

HOKA

Flatiron, New York, NY 

Seasonal Sales Lead 08/2022 to 01/2023

• Streamlined store opening and closing procedures while supervising team schedules and coordinating daily operations to enhance retail efficiency

• Fostered team cohesion through effective lunch break management, while ensuring continuous store coverage and maintaining customer service quality

• Implemented systematic e-commerce return protocols, ensuring accurate processing and inventory management while maintaining customer satisfaction.

Staple Pigeon

New York, NY 

Intern 11/2019 to 08/2022 

• Conducted research on the latest styles and trends in the fashion industry

• Assisted all the divisions of the company when necessary or needed. (Marketing,
Design, Sales, etc.)

• Continuously learning how and what is needed to conduct a photoshoot.

• Curated promotional packages for social media influencers.

• Organized samples of future collections based on delivery timetable and flow of collection.

• Ran the Staple social media page for the Staple x Sprite Collaboration Celebratory event

Nike, House of Innovation

New York, NY 

Footwear Visual Merchandising Athlete 11/2020 to 08/2022

• Managed Nike's visual displays, improving brand exposure and revenue.

• Developed color manipulation techniques to enhance visual merchandising.

• Orchestrated impactful visual merchandising strategies for premium footwear collections, elevating brand presence and driving customer engagement in retail space
  
  

Seasonal Athlete 03/2020 to 08/2020 

• Delivered exceptional customer service at Nike retail, assisting customers in finding perfect athletic gear while maintaining store organization and product knowledge

• Managed inventory accuracy and restocking operations, contributing to improved store efficiency and customer satisfaction through timely product availability

• Collaborated with team members during peak shopping periods, ensuring seamless customer experience and maintaining high service standards
  

BX Sports

Bronx, NY 

Sales Associate/Cashier/Stock Associate 11/2018 to 03/2020 

• Utilized previous knowledge of footwear and sports to find product that would appropriately fit the customer based on their provided set of needs

• Given the responsibility of running the register after showing eagerness for more responsibility

• Tasked with locating footwear in the stockroom to bring up to the sales floor

• Tasked with receiving new purchase orders in the main inventory

• Displayed honest passion and immense expertise of sneaker culture and footwear which lead to increase of shifts

Zara

New York, NY 

Cashier/Store Associate 11/2017 to 04/2018 

• Learned how to manage a POS system in order to compare complete credit transactions, cash transactions, and process returns

• Increased knowledge of current and future fashion trends through observation and increased familiarity with merchandise

• Maintain a clean and orderly sales floor, handle replenishment and inventory
Handle online orders and store pickups

Education and Training

Certificate of Completion: Sneaker History, Design, Marketing, Media 04/2020 

FIT X Complex Sneaker Essentials Online Course, New York, NY 

• Learned about the different careers and skills necessary to pursue a career in the sneaker industry from notable designers and influencers

• Relevant Coursework: Introduction to Sneaker History and Culture, Sneaker Design, Sneaker Manufacturing and Production, Sneaker Distribution and Retail, Brand Strategy and Marketing, Sneaker Media

• View Certificate

SOLEcial Studies CommUNITY Academy (SSCA) 02/2018 - 05/2018 

• Completed a comprehensive 5-day masterclass on July 14–18, 2025, focused on non‑design sneakers industry careers—covering history, cultural context, business operations, and entrepreneurial pathways

• Received a certificate of completion, participated in career and business counseling sessions, and earned a letter of recommendation upon program completion

• Joined a global alumni network, gaining exposure to industry best practices and mentorship opportunities

• Strengthened understanding of the sneaker ecosystem—spanning brand storytelling, non-design roles, and strategic market positioning

Advanced Regents High School Diploma 05/2017 

Cardinal Hayes Memorial High School, The Bronx, NY 

• 85 GPA

• Student Activities Committee Member

• AP Spanish

• Indoor Track/Cross Country Captain for two seasons (Mile Time - 5:29.84)

     

Hobbies

• Avid basketball player and runner

• Giant sneaker enthusiast since the age of eleven

• Bibliophile

• Pro-wrestling fanatic

• Sneaker Design