The outing was a success! The five Foot Locker doors that sold the most adult-sized Anthony Edward 1’s were Freehold Raceway Mall, Jersey Gardens, Menlo Park Mall, Linden, and Newport Mall.

The budget restraint ultimately worked to my benefit. The majority of the doors were in the same district and wanted to remain competitive with one another, off and (hopefully) on the court as well.

Most of the budget was allocated to renting a basketball court, while the rest was spent on incentives, including trophies, swag bags, and merch.

Planning this outing on every level, from logo ideation and flyer design to product education and ultimately event execution, was very fulfilling. It taught me how to maximize a budget while also strategically implementing my passions to deliver on brand initiatives effectively. It felt great to share a great experience with associates, as they had never had a moment like that with a brand rep before. As someone who was once in their shoes, I understand how special that truly is.